Advertising watchdogs have revealed that certain discount voucher codes have been misleading
by Katy Murcutt - Paralegal
27 August 2011, filed under Consumer
The advertising watchdog in the UK has said to have resolved more than 50 individual cases which involve adverts for discount vouchers since March of this year, the watchdog have stated.
The ASA ( Advertising Standards Authority) stated that 53 cases have been looked into against coupon advertisers in less than a six month period, with a massive 29 cases which involve the widely known consumer voucher operator Groupon. Currently Groupon has an impressive 6 million customers.
In four out of five adjudications where the complaints for Groupon were upheld the ASA discovered that the advertisements had been totally misleading.
Advertising which is misleading is strictly prohibited under the rules for the UK advertising. And the rules which govern the printed adverts are clearly laid out in the Code of Non broadcast Advertising in the UK, Sales Promotion and Direct Marketing ( also known as the CAP Code) while the BCAP Code says the direct rules for adverts which are broadcast.
Iain Connor, an expert in advertising, works for the law firm Out-law has said that voucher operators should also pay much more attention on the availability of many of the products.
The CAP Code has said that generally the goods or services which cannot be supplied should never be advertised and that organisations should alwys advertise goods or service on the understanding that they will be able to meet the impending demand for them, or at least have a good enough explanation why they have not been able to. The BCAP Code says that any adverts must not mislead customers by omitting restrictions on the products availability.
The most recent misleading advert for Groupon, the ASA located an email for a deal of the day voucher for having your teeth braced and whitened. The voucher in the email promised the receivers of the email a deal to pay up front £98 which triggers a massive £1650 discount on the treatment for this. The small print then stated that the people who take up this offer would have to pay the £3,500 treatment cost, which is the remaining balance. The ASA stated that the email was deliberately unclear and was very confusing which made the voucher misleading.
Groupon denied these claims and said it always checked that the companies its coupons featured were totally legitimate and the advertisements were not misleading, The Times have said.
The Office of Fair Trading have also criticised Markco Media because their face book page for Groupola contained many positive comments from someone who later was found out to be employed by Groupon. This activity is known as astroturfing, as it has fake grass roots which support a service or product.
Want to be sure that you commercial or technical information won't be publicised? Take a look at our affordable non-disclosure agreements to ensure your business is protected.
Legal News
-
The Office of Fair Trading could prevent many debt management organisations from using social media sites
11 September 2011
by Alex Wright - Legal Associate
Many debt management organisations will be stopped from getting in contact with consumers through... -
Student charge with alleged computer hacking, police have confirmed
05 September 2011
by Katy Murcutt - Paralegal
An English student has been charged for his alleged involvement in hacking a computer the Met... -
Advertising watchdogs have revealed that certain discount voucher codes have been misleading
27 August 2011
by Katy Murcutt - Paralegal
The advertising watchdog in the UK has said to have resolved more than 50 individual cases which...
Comments to “Advertising watchdogs have revealed that certain discount voucher codes have been misleading”
7th February 2012 1:23
coach handbags uk says:
Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something.
7th February 2012 6:36
Jordan Heels says:
I'm interested in such offer,The sound quality in these podcasts is really poor. I feel bad about complaining about something that is free, but I think it is important.
7th February 2012 8:37
ugg pas cher says:
I do not want to say anything, I just want to express my respect
7th February 2012 8:39
monster beats says:
Monster Beats By Dre,Qualified and Cheap Monster Beats Headphones, including Beats By Dre ,Monster Beats Pro,Monster Beats Solo,Monster Beats Studio on sales at www.monsterbeatsbydreonsale.org ,-60% off the price.
7th February 2012 8:40
doudoune canada goose says:
Chez notre boutique en ligne de Canada goose doudoune france,découvrez le meilleur veste canada goose doudouneen varié stylea à prix pas cher.C'est une bonne moyen de trouver le plus belle goose femme doudune comme goosecreekite parak.Bon achat!"
7th February 2012 8:41
sac louis vuitton pas cher says:
louis vuitton sac,louis vuitton chaussures,louis vuitton pas cher,louis vuitton soldes
7th February 2012 8:42
monster beats pas cher says:
Dans notre boutique en ligne de Monster Beats www.monsterbeatspascher.net vous aurez une excellente expérience d'acheter Monster Beats Casque. Il y a des modèles classiques ou nouveaux de Monster Beats pas cher, très fonctionnels et élégants pour les fanatiques de la musique, y compris Monster Beats Studio, Monster Beats Solo, Monster Beats Pro etc."
9th February 2012 9:28
Hogan says:
Continuai a new camminare electronic ho visto che gli amici delete ciabattino, ho sentito che the scarpe Hogan di riparazione nei suoi molti anni qui, ottima conoscenza. Il suo viso sorridente the vicissitudini della vita, che ha preso dalle mie scarpe Hogan, alzò gli occhi electronic mi vide, congelato n't momento, improvvisamente tetro sguardo verso il basso, pensieroso, electronic credo che cuando ricordò ciò che il suo calzolaio
10th February 2012 8:16
Asics Onitsuka Tiger says:
People who are meant to be together will find their way back to each other. They may take detours, but they’re never lost
11th February 2012 6:25
Nike Air Max says:
A man can fail many times, but he isn't a failure until he begins to blame somebody else.
13th February 2012 6:18
Cheap Asics Shoes says:
There is reason for caution: Protesters have been arrested and many of them beaten, tortured or even killed in the rebellion against President Bashar Assad's minority Alawite-led government.
13th February 2012 6:20
Nike Air Max says:
I agree with you. This type of projects should be encouraged and I think that these type of projects are the projects for the future
13th February 2012 14:48
hermes birkin bag says:
Cost: The crucial element I have rattled and shook close to would be the amount. The values tend to be sky-high of main louis vuitton wallet considering the fact that you receive a handbag for likewise fine actually price tags, it's really a artificial.
13th February 2012 14:48
chloe on sale says:
It looks like, many families love to get the a designer handbag just like Chloe Marcie Handbags. It's a really matter of great pride to the operator and therefore covet to your individuals that no need to private an individual.
15th February 2012 2:47
mdd3958504 says:
Chez notre boutique en ligne de Canada goose doudoune france,découvrez le meilleur veste canada goose doudouneen varié stylea à prix pas cher.C'est une bonne moyen de trouver le plus belle goose femme doudune comme goosecreekite parak.Bon achat!"
15th February 2012 2:48
3958504 says:
It looks like, many families love to get the a designer handbag just like Chloe Marcie Handbags. It's a really matter of great pride to the operator and therefore covet to your individuals that no need to private an individual.
15th February 2012 2:48
princess wedding dresses says:
A man can fail many times, but he isn't a failure until he begins to blame somebody else
15th February 2012 2:49
wedding dresses 2012 says:
There is reason for caution: Protesters have been arrested and many of them beaten, tortured or even killed in the rebellion against President Bashar Assad's minority Alawite-led government.
15th February 2012 5:20
bestlvreplica says:
Hey, Really great work,I would like to join your blog anyway so please continue sharing with us
16th February 2012 1:39
bottes ugg says:
I am impressed by the quality of information on this website.There are a lot of good resoures here .I am sure i will visit this place again soon
16th February 2012 2:58
coach outlet online says:
Coach handbags with double-stitched seams and handles, added inside pockets, and only the finest leathers. we guarantee the toppest handbags at low price you will find from Coach Outlet Online.Welcome to visit the Coach Factory Online store. It offers diverse Coach bags, Coach wallets, Coach purses, shoes, jewelry, sunglasses etc, at promotional prices and of good quality.
16th February 2012 2:58
coach factory outlet says:
Though handbags are basically an accessory item of girls, there are many modern handbags and wallets for males too as it has become the ultimate fashion accessory at coach factory outlet.There are some practical and beautiful items for sale at coach factory outlet online for your selection. Do not miss it and have one for a try.
16th February 2012 2:59
louis vuitton outlet says:
Welcome to visit our Louis Vuitton Outlet, whatever you like, our shop can supply to you.Launched in honor of the 2004 Euro Cup in Portugal, the Attaquant gets its original shape from the soccer ball.
16th February 2012 2:59
christian louboutin uk says:
Getting your hands on christian louboutin uk can be a hefty investment of hundreds of dollars.But do not despair,the christian Outlet store could be the answer to your prayers.Heartily welcome all of you to our christian louboutin uk sale Outlet.It has enjoyed a good reputation for superior service for many years.
16th February 2012 22:12
jogos de carros says:
now is the most effective time to buy the winter clothing for this winter due to the fact many brands begin to promote the last season clothing, if you can buy a brand clothing at a low discount, you will save much money for this winter, somebody will say that the last clothing will be ouedate in this winter, I can tell you that, Monclerjackets will solve this problem for you personally since of it's classical style.
16th February 2012 22:13
jogos online says:
ralph lauren sportswear décontracté basée au printemps et en été 2012 série de areas lumineux, low seulement type coloré et diversifié, plein de vigueur juvénile, le layout se révèle être aussi davantage l'accent sur le confort et les éléments populaires de l'injection
17th February 2012 1:03
coach outlet uk says:
Thank you for the good writeup. It in fact was a amusement account it. Look advanced to far added agreeable from you!
17th February 2012 7:19
New Era says:
A man who wants to realize their dreams, the most important thing is to have the following two conditions: the courage and action.
18th February 2012 3:15
bridesmaid-dresses-under-100 says:
The advertising watchdog in the UK has said to have resolved more than 50 individual cases which involve adverts for discount vouchers since March of this year, the watchdog have stated.
18th February 2012 3:25
pink-bridesmaid-dresses says:
Hey, Really great work,I would like to join your blog anyway so please continue sharing with us
18th February 2012 3:29
yellow-bridesmaid-dresses says:
"Advertising watchdogs have revealed that certain discount voucher codes have been misleading" i know that clearly!
18th February 2012 6:18
Nike Air Max says:
Very cool idea. I think I will have to try this one. I just love the "It's the Little Things" line. Thanks!
18th February 2012 6:55
discount mac makeup says:
such as mac brushes set, mac eyeshadows.
18th February 2012 7:40
monster beats says:
monster beats and cheap beats by dre spiderman beats with cheapest dr dre monster beats sold on sales at discount price for you.
20th February 2012 0:51
Ken Griffey Jr Shoes says:
I hope every time memories, life will not feel guilty.
20th February 2012 1:15
long prom dresses says:
it is really good! i love it! thank u!
20th February 2012 3:21
clarisonic mia says:
cheapest dr dre monster beats sold on sales at discount price for you.
20th February 2012 3:21
Sac A Main says:
re monster beats sold on sales at discount
20th February 2012 3:23
monster beats says:
http://www.beatsbydrebillig.com/
20th February 2012 3:23
Beats By Dre says:
Beats By Dre
20th February 2012 8:11
mdd3958504 says:
re monster beats sold on sales at discount
20th February 2012 8:11
short wedding dresses says:
cheapest dr dre monster beats sold on sales at discount price for you.
21st February 2012 4:56
yellow bridesmaid dresses says:
'Father says she was quite a scholar. She died when I was born. She was;' Sissy made the terrible communication nervously; 'she was a dancer.'
'Did your father love her?' Louisa asked these questions with a strong, wild, wandering interest peculiar to her; an interest gone astray like a banished creature, and hiding in solitary places.
'O yes! As dearly as he loves me. Father loved me, first, for her sake. He carried me about with him when I was quite a baby. We have never been asunder from that time.'
'Yet he leaves you now, Sissy?'
22nd February 2012 6:48
coach factory online says:
All people give the good comments for the coach factory online, and now the Coach outlet store provides many discount goods online.My coworkers often buy handbags, jewelry and other accessories at coach factory outlets. They also visit the front page of Coach outlet online.For personal are a minor more capital challenging-pressed doubt or in selected, it would have had discount coach factory store. They give you unique and charm coach sling bags. These completion structure, such as design, type, colors.
22nd February 2012 7:08
coach factory outlet says:
If you desire to go to coach factory outlet, but have no idea in which to go, you can research online. It is no doubt that there is drastically information and details about it for the reference.To find a Coach Bag of any size, color or style to fit your needs at the coach factory outlet online is a very necessary thing for every beautiful woman.coach factory online outlet have a new satchel that's structured yet streamlined, and thoroughly modern crafted in smooth leather that has a rich sheen and takes color beautifully.
22nd February 2012 7:47
louis vuitton outlet says:
In the web times, even if you are a noble person on louis vuitton outlet, or to real action to prove himself, has been integrated into a new era.If in a foreign country to join the twitter, it is best to join army of micro-Bo;The louis vuitton Signature Hobo is from the latest release of louis vuitton outlet online shop. Its crisp, scribble material, leather handle, perfectly complements the relaxed shape of this stylish pouch.Among those goods, I like the louis vuitton online shop most; they are cheap and have a superior quality. I feel fashionable when I take one with me.
22nd February 2012 8:03
gucci uk says:
gucci uk is renowned for its innovative, quality products, mixing haute couture with the traditional Austrian craftsmanship. All gucci uk has a lead content of 32% to maximise refraction for an incredible finish.You know, gucci items are so perfect and fascinating. Now I grow up, and find gucci outlet on the Internet offering affordable products with reliable quality.
No Comments have been posted yet.